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Meta Ads & WhatsApp lead generation

Freelance lead generation campaigns on Facebook and Instagram, built around WhatsApp funnels.

Role

Freelance Performance Marketing Specialist (Meta Ads and Lead Generation), Delhi. November 2025 to present.

I help businesses generate quality leads through data-driven advertising, with a focus on WhatsApp funnels that drive direct enquiries.

What I do

  • Plan, launch and manage Meta Ads campaigns for lead generation
  • Create WhatsApp ads that bring instant customer enquiries
  • Build detailed audience targeting and segmentation
  • Optimise campaigns to reduce cost per lead (CPL)
  • Monitor performance and scale winning campaigns
  • Run A/B tests on creatives, copy and audiences
  • Work with design and sales teams for better results